> When people realized they could no longer present versions of themselves geared to different audiences — it was all one audience now — they had to grapple with a new sort of identity crisis.
> The problem is not a lack of context. It is context collapse: an infinite number of contexts collapsing upon one another into that single moment of recording.
> But just as Zuckerberg was declaring context collapse an inevitability, the public rebelled. Desiring to keep social spheres separate, people began looking for ways to reestablish the old social boundaries within the new media environment. We decided — most of us, anyway — that we don’t want all the world to be our stage, at least not all the time.