What is Web3 Social? How do Web3 social apps differ from Web2? Are the early promises of decentralization, ownership, and trustlessness on track, or are they faltering under the myriad trade-offs that come with building complex technology? What changes are in store for users, creators, and their communities? Friend-of-Forefront Louis explores these questions and more, mapping the “web3 social” ecosystem and examining the potential of these protocols and applications. This piece is the first in a series, so stay tuned for more.