This essay explores the concept of on-chain hypercultures within the context of decentralized protocols. It introduces the idea of hyperstructures, hypercultures, and hypercommons as the three interconnected layers necessary for the manifestation of on-chain hypercultures. The essay suggests that the incentives for scaling and maintaining a culture can come from both capital-driven incentives and social-common incentives. It examines the distribution of incentives within each layer and proposes that better company models, creator economies, and a better planet can serve as adoption funnels for hyperstructures, hypercultures, and hypercommons, respectively. The essay acknowledges that further exploration and understanding are needed in this speculative area of thinking, but emphasizes the importance of adoption funnels that go beyond traditional cultural norms.