The 1kx team has a bold thesis: they believe that the next generation of the world's valuable IP will emerge first as crypto-native IP. With NFTs becoming a new medium of representation for IP, teams are able to immediately launch a new piece of IP and immediately focus on building a community, establishing end audience distribution, and shortening the feedback loops of iteration between team and community. If the first releases of the project succeed, generate revenue and show community resonance, we can expect to see projects re-investing resources into other content verticals. You can think of this as minimum viable IP development. Starting small and scaling up over time. This is a really thought-provoking pieces on the future of IP development and how NFTs play a role.