From the article, basically: When a creator decides to make all their work free and sell signed collectibles as NFTs to make a living, it not only bypasses existing relationships in the industry, but creator/fan relationships, and fan/fan relationships. What it feels like is that your favorite creator is selling out, like they are taking money from speculators, not True Fans™ What if it’s all just crypto bros pumping and dumping this stuff, using creators like fodder? Once this fad is over, you’re left with your own set of destroyed relationships: the job you quit, the friends who think you sold out, and the lost connections to other creators. “If I want to feel what I felt when I first discovered this artist, should I buy an NFT?” Now, your relationship to the artist changes such that it’s not a connection to the art itself, but something else? A token? On a shared database? Then, it also changes your relationships to fans. You built relationships based on the medium, but now the medium has changed. “Wait, fans who bought NFTs are now posting in group chats?