>"The world’s biggest brands are pivoting to the metaverse. Yet these corporations are undoubtedly doing so just for that reason, their brands.  We here are skeptical they’ll actually work for an open metaverse, like elements of the Ethereum community currently are.  But these big brands should realize Ethereum is metaverse infrastructure and ETH is metaverse money. And that all roads lead through Ethereum if they want to balance their own business goals with the demands of an open metaverse."