>Blockchain is one of those technologies that has impacted the world and, of course, sports. Thanks to Blockchain, we have seen a new form of money: cryptocurrencies. Many people see those new forms of currency as the money of the future. Now, the sports industry has discovered that this technology can be used to rethink how organisations can connect with fans and find new sources of money, something even more crucial than before after the economic crisis triggered by the COVID pandemic.