>"Supply chain transparency is the spanner in the works of the digital advertising machines, but can blockchain help?"

Recent statistics show that digital advertising spending worldwide will reach a total of $335 billion dollars in 2020. While impressive, the digital media landscape is rife with issues due to a lack of supply chain transparency. As a result, digital ad fraud increases annually. Even with automated advertising technology designed to efficiently power digital advertising on publishers’ sites, challenges persist. In turn, advertisers are losing billions of dollars each year. It’s been estimated that advertisers lost $42 billion of advertisement spending globally in 2019. This year, revenue losses are expected to increase to over $45 billion due to supply chain inefficiencies and losses from the COVID-19 pandemic. By the year 2023, digital advertisers could see $100 billion in revenue lost per year. Chad Andrews, the global solutions leader for advertising and blockchain at IBM, told Cointelegraph that blockchain technology can help address a number of challenges with the advertising supply chain, more specifically, provide transparency regarding where and whether adverts are being seen or not:

Recent statistics show that digital advertising spending worldwide will reach a total of $335 billion dollars in 2020. While impressive, the digital media landscape is rife with issues due to a lack of supply chain transparency. As a result, digital ad fraud increases annually. Even with automated advertising technology designed to efficiently power digital advertising on publishers’ sites, challenges persist.

Supply chain transparency is the spanner in the works of the digital advertising machines, but can blockchain help?

Supply chain transparency is the spanner in the works of the digital advertising machines, but can blockchain help?

In turn, advertisers are losing billions of dollars each year. It’s been estimated that advertisers lost $42 billion of advertisement spending globally in 2019. This year, revenue losses are expected to increase to over $45 billion due to supply chain inefficiencies and losses from the COVID-19 pandemic. By the year 2023, digital advertisers could see $100 billion in revenue lost per year.

With Blockchain, Fraud Will Not Be Able to Steal Digital Ad Revenues

>"Supply chain transparency is the spanner in the works of the digital advertising machines, but can blockchain help?"

Supply chain transparency is the spanner in the works of the digital advertising machines, but can blockchain help?

>"Supply chain transparency is the spanner in the works of the digital advertising machines, but can blockchain help?"