He also says <<Or, take the example of REI — a consumer cooperative with revenues of $2.9B — where consumers, not just shareholders, also earn a dividend based on the purchases they make.>> — But I do not think REI has external shareholders. They do have executive workers who are paid $700k-$3m per year based on performance -- more so to compete for top talent. See: [https://www.rei.com/assets/about-rei/executive-compensation/2018-cda-for-2017-results/live.pdf](https://www.rei.com/assets/about-rei/executive-compensation/2018-cda-for-2017-results/live.pdf)