Corporations can therefore also benefit from promoting nihilism in the form of selling us nostalgia and other ways to distract ourselves from reality.
This is why we must not only recognise the nihilism in ourselves, but also recognise that it exists in the world around us, and identify the sources of that nihilism.
Rather than letting ourselves feel powerless in a world that seems to have stopped caring, we should ask where nihilistic views of the world are coming from, and who benefits from our seeing the world that way.
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