"The normalization of surveillance by a range of widely adopted and readily available technologies have opened the way for insurance companies to insert themselves straight into our homes, cars, and bodies, thus gaining further abilities to assess our lifestyles and adjust our behaviors. In essence, they conflate a form of surveillance founded on care with one based on control. Surveillance scholar David Lyon calls this the difference between “watching out for” and “watching over”; with insurtech we’re promised the latter while saddled with the former."