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We’re told we’re living in an attention economy. Sites and platforms harvest our data, then use it to place targeted ads in our path. But how does this business model actually work? What are the processes and practices taking place behind the scenes that make this lucrative arrangement possible? We spoke to Shengwu Li, an assistant professor of economics at Harvard, to learn more about the deep machinery of the attention economy. ...Read More
“It’s becoming harder and harder for the individual to find unbiased information that they can trust, because there’s so much other material trying to crowd that space.”