How Social Media Influencers Are Cashing In on Their Online Presence! According to various sources, social media influencer careers have the potential for high pay. Glassdoor reports that the median salary for a social influencer in the United States is $52,000 (source: Glassdoor). Additionally, some social media influencers can earn six- and seven-figure annual incomes (source: Be On Air). Plus, ZipRecruiter reports that the average salary for a social media influencer in the United States is $57,262 per year, with the top 25% earning over $67,000 per year (source: ZipRecruiter)