This standardizes protocols to data access to create a free internet with data interoperability. Users are without agency if they don't own their data; this control over their data should be viewed as a right. Companies would access data in the same way an API gets called.

Agreed,. Even more curious to see how Big Tech works with this. Is there a paper / article that more precisely explains how their data marketplace is meant to work, e.g., a mechanism design / game theory analysis? Or are they too dependent on more regulation?