"This isn’t happening.” Disbelief was the first thought to cross Cosette Rinab’s mind this past August when she initially found out about President Trump’s executive order banning TikTok. Rinab had been on the app since 2018, developing a 2.3 million-person following through her lifestyle videos and hiring an agent from CAA—one of Hollywood’s major talent agencies—to further her career. The prospect of TikTok’s death worried her even as she sat watching TV with her boyfriend before they went to bed in their North Hollywood home. (She doesn’t remember what they had on. Maybe Teen Wolf, something she’d been binging before bed.) In the weeks after, it became clear it was happening: Trump very much seemed intent on killing TikTok. So she decided to act. “I was like, ‘OK, let me figure out how I can get behind this and challenge this because this started to become more and more real,” says Rinab, a 21-year-old senior at USC.