The cause of addiction and the disease model have and are still are up for debate nearly a century after the disease model was bought into the vernacular by the AA movement. This article is the most compelling I have read in supporting the notion of a disease, that disease being 'reward deficiency'. Whether you agree with the arguement put forth, or not, it is certainly an interesting and well written piece.
From 2010 to 2016 I was the MD of the largest rehab group outside of the USA and am still searching for the definitive answer for the cause of addiction!