[https://www.google.com/amp/s/indianexpress.com/article/explained/ipl-2020-uae-financial-model-vivo-sponsorship-6544090/lite/](https://www.google.com/amp/s/indianexpress.com/article/explained/ipl-2020-uae-financial-model-vivo-sponsorship-6544090/lite/) >"Vivo, the Chinese smartphone maker, acquired the IPL title sponsorship in 2018 for Rs 2,199 crore in a five-year deal. Accordingly, the company gives the Indian cricket board Rs 439 crore per year as sponsorship commitment."