Snapchat betting on augmented reality to drive user adoption in the latest installment of the platform wars. "Bobby Murphy, the company’s co-founder and chief technology officer, told the Guardian: “In terms of the long-term future, we believe very strongly in the idea that computing overlaid on to the world, and augmented reality (AR) and the camera in particular, will be the foundation for the next major shift in technology. “So you’ll notice that in a lot of our announcements: AR and the camera is actually threading its way into many of the other things we’re doing. We’re at the early stages of seeing AR and the vision of the camera being the centre of computing coming together.”"