DOUGLAS RUSHKOFF, renowned author and media theorist, discusses Algorithms, AI, and surveillance capitalism. "Social control becomes a function of visibility, and resistance a play of becoming invisible (or anonymous) and revealing the hidden (WikiLeaks, anyone?). “But it’s another when all these mean, controlling, panopticon techniques are embedded in a digital infrastructure that is teaching itself how to mine for exploits in the human psyche. “This is going to be much, much more difficult to resist than previous forms of social control. They are, quite literally, colonising the human mind.” "Rushkoff points out that resistance is a metaphor from a bygone age, whether of the political, activist or Star Wars variety. In a digital media environment, there is no resistance as attenuation. Binary logic reduces everything to either one or other, on or off. There is no resistance, only opposition. Musical compression algorithms aren’t designed to represent music accurately, but to fool us into believing that we are hearing it accurately. The rich sonorous ripples of acoustic waveforms are clipped. Performers’ voices are auto-tuned and quantised to a metronomic ‘perfect’ beat. All human quirks and character, everything that’s on a spectrum, comes across as an imperfection in a digital world that reduces everything to a datascape of ones or zeros. The grey areas in between disappear."

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