“An It Girl must have flaws, she must be reckless. She has an unquenchable – ultimately destructive – thirst for life. She does all the things that everyone wants to do but are either too poor, too scared, or too exhausted to do themselves. She’s at all the right parties, she’s drinking every drink, she’s shagging every boy and making them all cry. She is an embodiment of a life without limits or cares, she’s the glimpse of what it’s like to drop off a precipice. The feeling of the fall is something we all crave, yet few are brave enough to jump themselves. And so instead we watch the It girl, morbidly fascinated, and live vicariously through her. The role of the influencer today is to never fall, despite how hard she is pushed, she must remain pristine in her humanity, and therefore not human at all”