“The point of Airbnb Magazine (...) is not to sell magazines, or to win readers. It’s to get people to “interact with the brand,” a mission that would seem to require selling magazines and winning readers. But brand interaction is so vague an objective, and “brand storytelling” so intrinsically doomed an enterprise (why would anyone other than the brand storytellers want to hear a brand story?), that Airbnb Magazine seems to be, more than anything, mostly just a big waste of talent and effort.” [#society](/relevant/new/society) [#gig](/relevant/new/gig) [#economy](/relevant/new/economy)