My friend, Dr. Miles Neale, coined the term McMindfulness in 2010, to describe this. "Meditation for the masses, drive-through style, stripped of its essential ingredients, prepackaged and neatly stocked on the shelves of the commercial self-help supermarkets. From my perspective, McMindfulness lacks the integrity of the tradition and lineage from which it originates." [https://www.lionsroar.com/frozen-yoga-and-mcmindfulness-miles-neale-on-the-mainstreaming-of-contemplative-religious-practices/](https://www.lionsroar.com/frozen-yoga-and-mcmindfulness-miles-neale-on-the-mainstreaming-of-contemplative-religious-practices/)