"In his work (most notably, his documentaries), Herzog seeks this “ecstatic truth”: to reflect reality not how it is on the surface, but how it is on a deep level, beyond the façade of what we merely perceive. [...] This what bothers me about those fake viral Twitter stories. They lack anything like ecstatic truth; they don't reflect or reveal any reality deeper than what they describe. In this, they have only facts — and of course, as it turns out, they don’t even have that. If the stories had never posed as true, they would not have gone viral in the slightest."