Easier said than done, anyone who has experienced an imposed downgrade in their living standards will tell you how difficult the transition is, it's like going on a strict diet, but for all aspects of your life. Add social pressure to this, and you have a powerful barrier to transition. Living away from family and my original professional peer group, makes all life choices easier for me, this is great for me for now, however I'm pretty sure that my life choices would be heavily influenced by family /friends if I lived closer to them. The structural changes will be easier to implement than the behaviour they are looking to drive.