Still looking through this - but it's in-line with the theme of busyness I've been looking at lately. "The Experience Loop is the new value chain, and contrary to the traditional, linear, inside-outside mindset with its focus on process-driven, incremental optimisation, it is an infinite loop. It follows a service-dominant logic, as it was first described back in 2004 by Stephen Vargo and Robert Lusch. They postulated a shift in focus from an economy based on goods to one based on services. Digital services are governed by software logic and can be scaled exponentially at negligible cost regardless of the amount of human effort involved in its creation."