"I can tell myself that a driver will only get fired if enough other people also give them a low rating; at the same time, I’m being nudged into accepting the underlying premise that the power to destroy someone’s livelihood through ratings and reviews is a legitimate — even just — part of the consumer experience. As the user, I come to believe that services should be tailored to me and my preferences — I can rate a driver down for playing music I don’t like. It allows me to see myself as the kind of quirky individual tech companies market themselves as serving, while also elevating my own opinions to the level of quality assurance benchmarks. In my starring role as customer and de facto manager, my power over the worker is complete: I am not so much expressing an opinion about the quality of a service but giving the worker permission to keep their job."