many parallels in this from david turner's 'penny fractions' newsletter a couple weeks ago (about spotify, but many of the issues arising are v similar): "Spotify isn’t a music company, Spotify isn’t a tech company, Spotify is an advertising company." [https://www.getrevue.co/profile/pennyfractions/issues/penny-fractions-why-you-must-read-spotify-teardown-163039](https://www.getrevue.co/profile/pennyfractions/issues/penny-fractions-why-you-must-read-spotify-teardown-163039)

This time it's not about what users will want to buy, but what Apple wants to own... HINT: the content is secondary; foremost is owning direct access to the consumer.