"The porn site released its Zelda insights earlier this week, which revealed that in the days leading up to the game’s release, searches for the term ‘Zelda’ shot up – on May 7, the term was 357 per cent more popular than compared to an average period. On May 12, the day of the game’s release, this rose to 399 per cent (although at midnight on release day, Pornhub’s traffic was down 2.3 per cent compared to normal – presumably because people took a break from wanking to actually play the game)."