>"NOKI FW23: "This Isn't Serious Fashion - This Is Freedom": Dr. Noki NHS takes London Fashion Week to the upcycling rave. The collection is about showing how to work within a system and build a legacy that is truly and fundamentally sustainable, and remains so no matter how that system evolves over time. This isn’t serious fashion – this is freedom. This is making sustainability vivid and fun, enticing and alluring.”