“Personal Shopper” is Tobias Kaspar’s first solo exhibition in South Korea. Kaspar investigates how the consumer desires and values of today’s society are created and changed through a wide range of media that include painting, photography, video, publishing, and installation.The artist is profoundly interested in fashion, which not only has a huge impact on the formation and transformation of individual identity and patterns of behavior in our time but also deftly captures and swiftly reflects changes in contemporary social phenomena. His pieces transpose the grammar of fashion and the methods of its production to the creation of contemporary art."