"It was 2019, remembers Kiki Freedman, and “cactus dicks were all over the place.” That summer, pharma-delivery start-ups Hims and Roman had raised enough cash to plaster virile advertisements for erectile dysfunction meds across New York City’s subways. Around the same time, the last abortion clinic in Missouri, where Freedman had gone to college, seemed ready to shutter. Seeing the ads, she’d wondered, Could something like that work for abortion?"