"As ‘ASMRtists’ proliferate, creators have had to find ways to innovate: to find new triggers for the sensation and thereby draw more viewers to their content. But is it an artform? A design discipline? WEIRD SENSATION FEELS GOOD: The World of ASMR at London’s Design Museum seeks to address these questions, allowing ASMR videos to escape from people’s bedrooms and phone screens and into a physical exhibition space."

>"A new exhibition at London’s Design Museum makes you feel like a big baby in a room full of other babies (but it’s not necessarily a bad thing)"