What does the dramatic rise of the TikTok “Content House” mean for architecture and domesticity?
"Squeezing into the gap between the community focus of YouTube and Instagram’s fomo-as-a-service model, TikTok is precision-engineered around the experience of the contemporary teenager, driven by a directly social and distinctly granular form of creative production. While Instagram, for instance, appears to encourage an increasingly absurdist (and toxic) projection of “how I live,” TikTok’s central rubrik is more akin to “what it’s like to be alive.” This comes with associated slapstick, with the audience in on the joke, connected through a focus on content discovery rather than network formation. "