We are moving from an era of centralized, bureaucratic value creation firms to an era of decentralized, permissionless value creation networks. As organizational models change, so too will the intangible cultural artifacts created by these new institutional forms. Brands, narratives, memes—we now choose our own headless gods. We need new articulations of how decentralised online communities interact with the public, and attached conceptions of the public good, one that as they put forward, should to be framed around positive externalities rather than internal interests.

"A growing number of subcultures, digital communities and guilds have turned their back on ad-supported social media and migrated their social and cultural activities to semi-private digital spaces, chat rooms and Discord servers. We believe these spaces have the potential to become decentralised institutions that are financed, owned and governed by their own members. To support this vision we propose Moving Castles, an organisational metaphor and real-time media type which combines collective agency and public participation in modular and portable multiplayer miniverses."