The current insistence on women athletes wearing ridiculously minimal and sexualized outfits rests, after all, on two assumptions: first, that wearing revealing outfits is in itself liberating to women as opposed to simply catering to men and ratings; and, second, that women will not rebel against the reduction of their bodies to capitalist tools of commodification. Neither is particularly apt in today’s world, where old norms, particularly those that continue to elevate pointless patriarchal requirements in the name of “tradition,” are being done away with as their sexist dimensions are exposed.