Is Fashion Too Obsessed With TikTok?
Brands like Fendi and Prada seemed entranced by the app this season. Should they be?
“In this crazy, trendless world of influencer culture and runway styles that go viral as TikTok DIY projects, the runway is ever more responsive to the whims of Gen Z, and why not? They’ll try anything: crop tops, skirts, high-heel boots. We’re living through a revolutionary moment in personal style, and much of it is happening, or at least starting, online. Designers should still occupy a position of authority in this ecosystem, though, and as the Spring 2022 menswear shows kick off, it’s worth asking: who is really doing the influencing here?”