"Cammers are encouraged to redecorate often to make their shows more interesting, to choose colors that complement their skin tone, to make sure they have a comfortable place to sit, and to position lamps for the most flattering lighting. The room is designed around the body, but the room also designs the body and its appearance. The guides instruct cammers to both “personalize” by choosing decor that matches their brand and “depersonalize” by removing things like photographs."