Bringing context and critique to the cultural moment. Deep dives, reviews, and debate encouraged.
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© 2020 Relevant Protocols Inc.
Bringing context and critique to the cultural moment. Deep dives, reviews, and debate encouraged.
35596 Members
See All
We'll be adding more communities soon!
© 2020 Relevant Protocols Inc.
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The Tinderization of the Internet Let's not forget what 'social' means Sean Monahan “My dear friend Jordan Richman reminded me last year—”It doesn’t matter how many followers you have. It matters who follows you.” This is certainly a truism to live by. It’s something young people seem to be realizing more and more by the day. Being back in New York, I’ve noticed young people seem disinterested in follower counts—perhaps to the point of being follower-phobic. They prefer Twitter over Instagram because it has an open UI that lets the user decide who they interact with, how and what they post. It’s a “revenge of the scenes” moment. People want to use social media to meet other people—not to win the social analytics game. No one cares how many people you matched with on Tinder. No one cares how many followers you have on Twitter. Did you find love? Did you find sex? Did you find a friend? These are the questions that matter.”
The Tinderization of the Internet Let's not forget what 'social' means Sean Monahan “My dear friend Jordan Richman reminded me last year—”It doesn’t matter how many followers you have. It matters who follows you.” This is certainly a truism to live by. It’s something young people seem to be realizing more and more by the day. Being back in New York, I’ve noticed young people seem disinterested in follower counts—perhaps to the point of being follower-phobic. They prefer Twitter over Instagram because it has an open UI that lets the user decide who they interact with, how and what they post. It’s a “revenge of the scenes” moment. People want to use social media to meet other people—not to win the social analytics game. No one cares how many people you matched with on Tinder. No one cares how many followers you have on Twitter. Did you find love? Did you find sex? Did you find a friend? These are the questions that matter.”
I am not sure what's the actual conclusion of this article but yes IF it is about Tinder then let me tell you these companies have consultants and studies they do, so it just pisses me off knowing that they clearly use that information to see how deep they can fuck us in a way most of us will see as barely acceptable enough. That and/or they calculated the users they would lose by doing this and decided they were worth pushing away given that there will be enough losers who stay and use this feature for them to see a resulting increase in their profits.
I am not sure what's the actual conclusion of this article but yes IF it is about Tinder then let me tell you these companies have consultants and studies they do, so it just pisses me off knowing that they clearly use that information to see how deep they can fuck us in a way most of us will see as barely acceptable enough. That and/or they calculated the users they would lose by doing this and decided they were worth pushing away given that there will be enough losers who stay and use this feature for them to see a resulting increase in their profits.
[@Heide](/user/profile/Heide) It's crazy how many deeply unethical people there are and how normalized these kinds of practices have become. This idea of using people’s personal and sometimes private info to manipulate their behavior seems like something out of a bad sci-fi comic, but it happens every day. In fact, you can even get a degree in it.
[@Heide](/user/profile/Heide) It's crazy how many deeply unethical people there are and how normalized these kinds of practices have become. This idea of using people’s personal and sometimes private info to manipulate their behavior seems like something out of a bad sci-fi comic, but it happens every day. In fact, you can even get a degree in it.
Tinder thrills like winning at gambling, but it can also be compared to another addictive pastime: computer games. Besides, it is now common for people to admit they are not using Tinder but playing it. Like Tinder, computer games are skilled at offering frequent neurochemical rewards and often employ rapid and repetitive gestures that gamers can quickly master. Studies have shown how dopamine is secreted while social networking, for example, when content is ‘liked’ on Facebook. The production of oxytocin – the chemical associated with love, happiness and feelings of trust – has also been studied in relation to social networking and fools users into thinking they are surrounded by caring individuals. The release of oxytocin is also required to cure loneliness and broken hearts. In short, Facebook – and now Tinder – virtually produce the conditions that promote the release of oxytocin in the brain, making users feel loved though, in reality, that may not be the case. Combined with frequent hits of dopamine, the act of finding a date becomes as addictive as gambling.
Tinder thrills like winning at gambling, but it can also be compared to another addictive pastime: computer games. Besides, it is now common for people to admit they are not using Tinder but playing it. Like Tinder, computer games are skilled at offering frequent neurochemical rewards and often employ rapid and repetitive gestures that gamers can quickly master. Studies have shown how dopamine is secreted while social networking, for example, when content is ‘liked’ on Facebook. The production of oxytocin – the chemical associated with love, happiness and feelings of trust – has also been studied in relation to social networking and fools users into thinking they are surrounded by caring individuals. The release of oxytocin is also required to cure loneliness and broken hearts. In short, Facebook – and now Tinder – virtually produce the conditions that promote the release of oxytocin in the brain, making users feel loved though, in reality, that may not be the case. Combined with frequent hits of dopamine, the act of finding a date becomes as addictive as gambling.
Tinder is a convenient way to meet new people. But, at the level of cognition and perception, using Tinder, even for a short while, is likely to affect the associations users make about dating and potential sexual partners. Furthermore, the app appears to shore up the belief that to be fulfilled one has to be sexually admired. In short, Tinder objectifies people: it turns dating into a game to be mastered. Reducing someone’s behaviour or personality to a number is natural in this state of affairs, when comparisons are bountiful and people appear to be interchangeable.
Tinder is a convenient way to meet new people. But, at the level of cognition and perception, using Tinder, even for a short while, is likely to affect the associations users make about dating and potential sexual partners. Furthermore, the app appears to shore up the belief that to be fulfilled one has to be sexually admired. In short, Tinder objectifies people: it turns dating into a game to be mastered. Reducing someone’s behaviour or personality to a number is natural in this state of affairs, when comparisons are bountiful and people appear to be interchangeable.
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