Would be great if somebody selling natural wine would include wines that are more classic in profile, wines that are varietal and region correct and just happen to be natural too. I’ve always liked what Kermit Lynch said in that he’s not dogmatic about how a wine should be made but only that they are good. Just happens to be that wines made with little to no intervention are what he found to be good. The natural wines that don’t tell you a story of the region, the terroir and are just “cool” is getting old and I think people will start to outgrow it. I’m 13 years in the low interventionist wine game and I’m way tired of the carbonic, pet-nat, dirty wine thing and have turned to more of the cleaner Dressner, Kermit Lynch, etc type wines when drinking imports (most of what I drink) that are still “natural” in definition BUT you can blind the varietal or region still if that was your thing. Show people that you can get a serious, elegant, classic bottle of wine that is still made “naturally”. That’s what I’ve been dedicating myself to professionally, people grow up and you want to build a business that people can relate to over the years. I’m not paying $40-$50 for a bottle of wine that tastes like it could be made from any country or any varietal in anyone’s garage.