[https://www.google.com/amp/s/hbr.org/amp/2020/12/3-tenets-of-a-strong-remote-culture](https://www.google.com/amp/s/hbr.org/amp/2020/12/3-tenets-of-a-strong-remote-culture) Because of the pandemic, we are now engaged in the largest behavioral experiment in history of work. The questions we had previously been asking about the future of work in an era of advanced technology are no longer just about the future — they’re about now. And among the most pressing questions is: How can we build and sustain a robust culture in our organization if we rarely see each other in person? Can we maintain a shared and strongly felt set of norms, values, and beliefs? Can we really Zoom ourselves to the same level of closeness, collaboration, and mentorship without physical co-location?