How did a bucolic dreamland became the perfect escape from real life? Anita Rao Kashi explores a whimsical world of nostalgia, tranquillity and folksy mysticism.
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A few weeks into lockdowns everywhere, a curious thing happened on Instagram feeds. More and more, they filled with images of pretty cottages adorned with climbers and flower-laden trellises, soft-focus sunbeams streaming through dense foliage, dappled wooded pathways and earthy mushrooms growing in abandon, tea tables and picnics in shaded gardens near gurgling streams laden with homemade sourdough bread and scones, soft cotton dresses with smocking and embroidered with strawberries and butterflies... part surreal, part escapist fantasy from the horrors around, and partly about taking control. The phenomenon had a hashtag – [#cottagecore](/culture/new/cottagecore) . It's a trend that has slowly become the standout aesthetic of the year 2020. Much like Scandinavian concepts hygge and friluftsliv, the pastoral aesthetic of cottagecore is striking a chord.
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