“With the largely positive press surrounding virtual fashion and fashion institutions’ broader desire to not be left behind, it’s no surprise many are enthusiastically welcoming the promise of this technology. Luring us in by showing us its ability to reduce and eliminate barriers of entry — with those who have no prior skills entering a ‘gamified’ way of creation and believing the power is now in their hands to don themselves with no limitations except how many likes they will receive once shared.”

Tom Robertson explores the intersection of systematic searching and co incidental finding in his archival project 40th formula. He graduated in International Fashion & Design at AMFI in august 2020. This essay was based on his BA thesis.

"Any reference to ‘virtual’ or ‘digital’ fashion will be concerning the software-based design process explained in the introduction and not other methods of digitisation within the industry. "