Leaders today are being asked to step up to a challenge few ever imagined. There simply is no playbook for leading through COVID-19. Carefully crafted strategic plans have suddenly become irrelevant, and leadership teams across the globe have moved into aggressive downsizing in anticipation of an unprecedented economic slowdown. We’ve talked to a lot of our clients over the past week. The block and tackle of re-forecasting is well underway, but most are privately feeling alone and simply unsure of how to approach the “soft side of business” – keeping employees settled and engaged.
Times of crisis call for heart. And heart starts with understanding how employees’ needs have changed; for many, needs have changed dramatically. With the “silent enemy” now among us, the cadence of life has been significantly altered: work-from-home, children out of school, elderly parents to care for, and illnesses to manage, often while we are trying to come to terms with the real financial impact many are experiencing.
Leaders, consider this: in a crisis, humans revert down Maslow’s Hierarchy of Needs, focusing on the basics: safety, security and health. Project deliverables, reports, and even the economic viability of the organization will for most take a backseat to individual concern for personal and family well-being and financial security.