[https://en.m.wikipedia.org/wiki/Gaye_holud](https://en.m.wikipedia.org/wiki/Gaye_holud) Bengali marriage ceremony culture. Gaye holud (Bengali: গায়ে হলুদ lit. "yellow/turmeric on the body") is a ceremony observed mostly in the Bengal region of the Indian subcontinent (comprising Indian states of West Bengal, Tripura and Assam’s Barak Valley and Bangladesh). It is part of an elaborate series of celebrations constituting the Bengali wedding. It originates from the Hindu wedding religious ceremony where Lord Shiva and his bride Sati were applied with Haldi to cool the couple and make them look even more beautiful. Later adopted in the Indian subcontinent as a wedding ritual and celebration by different communities (often called Haldi in the western Hindu communities), it continued in different religions down generations. The gaye holud takes place one or two days prior to the religious and legal Bengali wedding ceremonies. The gaye holud may be a joint event for the bride and groom's families, or it may consist of separate events for the bride's family and the groom's family.