"The worldwide or “world-famous” presence of Supreme’s retail outlets also became more internationally implicated with The Carlyle Group’s investment. When commodified, local obsession can ultimately become materially nationalist. Skateboarders—mostly youth of color in Lower Manhattan—have convinced a global consumer base to spend millions annually at an American company. Even if the culture consumed is anti- establishment and features marginalized and policed bodies, the money moves with the reality of American hegemony."