[forbes.com/sites/johnkoetsier/2020/06/24/apple-just-made-idfa-opt-in-sending-an-80-billion-industry-into-upheaval/#b23f491712c9](http://forbes.com/sites/johnkoetsier/2020/06/24/apple-just-made-idfa-opt-in-sending-an-80-billion-industry-into-upheaval/#b23f491712c9) Interesting move by Apple. Are they genuinely concerned about user privacy or was this move made to comply with the CCPA (California Consumer Privacy Act) that goes into effect this year?