I wrote about Supreme’s doomsday-inspired accessories for PIN-UP
“In an era of extreme inequality, mass protests, and a global pandemic, many brands are quick to capitalize on doomsday-inspired goods, and Supreme-branded sleeping bags, flasks, and pocket knives set a precedent. Like the go-bags of downtown creatives on six-figure salaries, Supreme’s overpriced accessories provide a superficial feeling of comfort. A backpack full of reflective blankets and astronaut ice cream prepares one for future war or natural disaster in the same way a Supreme-branded rolling tray in a penthouse apartment signals cultural clout for bachelors who don’t smoke. Objects, like religious totems, can offer solace — even when they’re not for us, or we don’t know how to use them.”