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"The Outdoor brand, so weaved into the raw practice of the occupation of both nature as space and The Outdoors in the American conscious, becomes a sort of mediator between the public and nature. In other words, in the US, The Outdoor Brand ennobles itself the middle-man between nature and human, physically: by facilitating endeavors into nature, and psychologically: by maintaining the popular imagination of nature via the dominance of images in its advertising and branding in its depictions of The Outdoors."
"The Outdoor brand, so weaved into the raw practice of the occupation of both nature as space and The Outdoors in the American conscious, becomes a sort of mediator between the public and nature. In other words, in the US, The Outdoor Brand ennobles itself the middle-man between nature and human, physically: by facilitating endeavors into nature, and psychologically: by maintaining the popular imagination of nature via the dominance of images in its advertising and branding in its depictions of The Outdoors."
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