The memes are so potent because they are designed to be subversive and to bait their opponents into a reaction Almost a decade ago, Matt Goerzen, a Canadian artist and social scientist, stumbled into the world of subversive internet chatrooms. He was fascinated — and alarmed. [https://www.google.com/amp/s/amp.ft.com/content/be8ca142-fb0f-11e7-a492-2c9be7f3120a](https://www.google.com/amp/s/amp.ft.com/content/be8ca142-fb0f-11e7-a492-2c9be7f3120a)