Are blockchain dapps disrupting Big Tech? The answer: kinda, not really. The relationship of Big Tech platform incumbents to blockchain infrastructures is complicated. For every experiment like the ‘soft hexagon’ profile pic on Twitter, there’s an outright ban of NFTs and crypto-gaming on platforms such as Steam. Despite the ambitions of crypto-evangelists to reach mass adoption, large segments of users are resistant to anything blockchain-related, often to the point of open hostility. Despite this tension, crypto-subcultures continue to evolve into labyrinthine, highly inventive and often baffling formations. Keeping up with these developments, let alone making sense of them, is a full time job. Hype and misdirection is part of the hustle, while reliable empirical studies and critical research are often in short supply.